Top 5 Social Apps in Central America in Q3 2023

In Q3 2023, the top social apps in Central America exhibited diverse performance trends in downloads, revenue, and active users. Below, we delve into the specifics for each of the leading applications.

TikTok saw a notable increase in weekly revenue, starting at around $193K in late June and peaking at approximately $304K by mid-September. Weekly downloads fluctuated, with a high of about 1.5M in early September and closing the quarter with around 1M. Active users remained relatively stable, hovering around 47M throughout the quarter.

Facebook Lite experienced consistent weekly revenue, averaging between $36K and $42K. Downloads showed a gradual increase, peaking at approximately 814K in mid-September. Active users also saw a steady rise, reaching over 102M by the end of September.

Instagram had varied weekly revenue, with a high of $180K in early July and fluctuating between $36K and $92K for the remainder of the quarter. Downloads were relatively stable, peaking at around 660K in mid-September. Active users remained consistent, with slight variations around 59M.

Threads, despite having no revenue data, showed an initial surge in downloads with about 4.2M in early July, followed by a decline to around 179K by the end of September. Active users mirrored this trend, starting at 3.7M and declining to roughly 2.3M by the end of the quarter.

X maintained a steady revenue stream, averaging around $12K to $16K weekly. Downloads showed a peak of around 243K in early July, subsequently stabilizing around 132K by the end of September. Active users saw a gradual decline from approximately 14M to 12.8M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.